In the context of the HiReach Startup Lab, HiReach has successfully conducted a one-week bootcamp in Vienna that helped entrepreneurs to deliver solutions to transport poverty problems. On 17-21 February 2020 several project representatives met at Impact Hub Vienna premises, where a selection of top 23 startups were involved and learned about business model innovation, startup methodologies and tools, got additional product validation, defined the value proposition and prepared a business case. EPF was invited to do a presentation on ‘Designing user-centric passenger services and products’. We focused first on user needs in general – then zoomed in on the specific needs of vulnerable groups – and finally on how to meet these needs, stressing that user-centered design is vital for developing customized mobility solutions with enhanced chances for success.

Read the full report in the new HiReach newsletter available here!